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The Awarness and Empathy project- initial research and thoughts

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As soon as i went to the briefing i knew this would be one of my favourite projects. I was very excited to start my research and explore creating charity campaigns. Firstly, I mind-mapped all the different issues that i would be interested exploring i then narrowed that down to a few topics then researched charities that focus on those concerns. Finally i came to choosing the charity Mind. Mind is a mental health charity, i researched their current and previous campaigns and noticed they hadn’t done a self harm campaign. I decided to base my project on self harm using minds colour scheme and slogans so it closely links with the charity. In terms of work outcome i looked at bus posters and leaflets which could be given out at hospitals or mailed out.

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